The 5 golden rules to finding a good bottle of wine
Can you get 5/5?
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How much do you normally spend on a bottle of wine?
Don’t worry, you’re not alone - we love a bargain too...
...but here’s the truth...
When you buy a £5 bottle only 31p goes towards the actual wine itself - the rest is eaten up by tax, logistics, VAT and packaging.
Spend £10 (we call it the sweet spot) and you get £2.70 worth of wine - over EIGHT TIMES more!
You got it!
You’re a savvy shopper! Buy a £5 bottle of wine and only 31p goes towards the quality of the wine - the rest is eaten up by tax, logistics, VAT and packaging.
Hit the £10 sweet spot and you get £2.70 worth of wine - over EIGHT TIMES more!
That’s okay, but be wary of going higher!
If you want to spend £20 on a bottle of wine that’s fine, but be wary when it comes to spending this much – for most people, £10 can get you a perfectly amazing wine.
Find a winemaker who takes the cost of marketing out of their wine, and you could get a £20 bottle for just £10!
But be careful about going much lower - if you spend £5 on a bottle of wine only 31p goes towards the wine, the rest is lost on packaging and taxes. Spend £10 and you get £2.70 worth of wine - over EIGHT TIMES more!
If a wine comes from a vineyard that's 10 minutes outside of Châteauneuf-du-Pape, can it taste as good as Châteauneuf-du-Pape?
You’re right - this is probably our favourite hack of them all!
You can often save big bucks by going just off the beaten track.
If the grapes are grown across the river from the ‘official region’ they can still get the same weather and the same soil… but without the ‘official label’ they’ll retail at a wallet-friendly price.
Don’t know where to look? Don’t worry - there are thousands of real customer reviews for nearly every wine out there. Trust them and they’ll steer you down the right path!
Okay, here's a secret for you...
You can often save big bucks by going just off the beaten track.
If the grapes are grown across the river from the ‘official region’ they can still get the same weather and the same soil… but without the ‘official label’ they’ll retail at a wallet-friendly price.
Don’t know where to look? Don’t worry - there are thousands of real customer reviews for nearly every wine out there. Trust them and they’ll steer you down the right path!
If a supermarket says that a wine is usually £10.99, but it’s now '£6.99 NOW OR NEVER AGAIN!!!', how much is it really worth?
Okay… we’ll be honest, we don’t know either!
But, here’s a question, if it was a genuinely good wine would you need to suddenly drop the price to sell it? We don’t think so.
Your best bet is to stick with wines that are fairly priced all year round, that way you’ll know you’re always getting a good deal, as well as the winemaker.
Okay… we’ll be honest, we don’t know either!
But, here’s a question, if it was a genuinely good wine would you need to suddenly drop the price to sell it? We don’t think so.
Your best bet is to stick with wines that are fairly priced all year round, that way you’ll know you’re always getting a good deal, as well as the winemaker.
Which of these words belong in a conversation about good wine?
But you don’t get to taste any of that stuff in your glass!
One of these conversations is between a supermarket and a big winery (who want to keep costs as low as possible), the other is between independent winemakers and their customers..
We’ll let you guess which one is which… ;)
We agree - what you taste in your glass is most important!
One of these conversations is between a supermarket and a big winery (who want to keep costs as low as possible), the other is between independent winemakers and their customers..
We’ll let you guess which one is which… ;)
Grapes are a limited resource and they can throw a tantrum if the weather isn’t good - so it’s hard to stick to a demanding sales quota.
We’d rather pay 20p more to have 3,000 bottles of something genuinely delicious than 3 million bottles of something that’s just about palatable.
The best wines usually have:
Too much money is wasted on marketing tricks like this!
Flashy labels, big marketing campaigns, the Sales Director’s sports car - someone has to fund them and here’s lookin’ at you, wine lover!
Labels taste terrible (trust me), and you can't drink marketing - go beyond the brand names and look for truly distinctive wines made by independent winemakers.
You got it!
Too much money is wasted on marketing tricks like flash labels!
Heavyweight bottles, big marketing campaigns, the Sales Director’s sports car - someone has to fund them and that's usually the wine lover who buys them!
Labels taste terrible (trust me), and you can't drink marketing - go beyond the brand names and look for truly distinctive wines made by independent winemakers.
So how can you get world-class wine every time, worry free – without spending every penny?
Wrong!
The truth is, there are only TWO things worth your money – great grapes and talented winemakers.
And those cost a lot less than you might think...
Right!
The truth is, there are only TWO things worth your money – great grapes and talented winemakers.
And those cost a lot less than you might think…
Want to know where to find wines with an honest price tag?
(Say yes and you’ll get £30 to spend on wine...)
Good decision!
Here's the real secret...spend less on expensive sales and marketing and more on the stuff you can taste.
That's what we do at Naked Wines.
We support talented independent winemakers up front. It means they can spend more on making great wine and less on things you can't taste.
Fair enough, that’s your call....
Maybe we're not right for each other.
Heavyweight bottles, big marketing campaigns, the Sales Director’s sports car - someone has to fund them and that's usually the wine lover who buys them!
But if you thought some of that made sense, here's the real secret...spend less on expensive sales and marketing and more on the stuff you can taste.
That's what we do at Naked Wines.
We support talented independent winemakers up front. It means they can spend more on making great wine and less on things you can't taste.
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